This homemade commercial for Amstel Radler focuses on freshness, detail, and movement. It was one of my earlier projects, where I explored how to make a simple product feel cinematic and engaging.
I combined close-up shots, dynamic camera movements, and custom transitions to create a visually rich and energetic result. To enhance the refreshing look, I used a plant sprayer to create water droplets on the can, then tracked those droplets in post-production to guide the viewer’s eye. I also used a turntable to get smooth rotation shots of the product.
The video blends music with detailed sound design to support each movement and elevate the overall feel. This project helped me improve my sense of visual rhythm, product styling, and post-production techniques.